Effective Date: February 12, 2026
Introduction
Simply Best Trading, Inc. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information provided by users and customers ("you" or "your") through our website and services. By using our website or services, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect information that you choose to provide to us and information that may be collected automatically when you use our website.
Information you provide to us may include:
Information collected automatically may include:
2. How We Use Information
We use personal information for customary business purposes, including:
3. SMS and Mobile Messaging
If you provide a mobile phone number and opt in to receive text messages from Simply Best Trading, Inc., we will use your mobile number and related opt in information to send text messages under our SMS program, SBT Customer Updates, consistent with the disclosures presented at the point of opt in and the program details within our SMS Terms and Conditions.
Message frequency may vary. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help.
We may collect and maintain information related to SMS opt in and messaging, such as your phone number, the date, time, and method of consent, and messaging history needed to operate the program, meet legal requirements, and resolve support requests.
Mobile opt in information will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes.
4. How We Share Information
We may disclose personal information in the following circumstances.
Service providers
We may share information with vendors and service providers that perform services on our behalf (such as website hosting, analytics, customer relationship management, communications platforms, and professional advisors). These parties are permitted to use personal information only to perform services for us and consistent with this Privacy Policy.
Legal and compliance
We may disclose information when required to comply with applicable law, regulation, legal process, or governmental request, or to protect rights, safety, and security.
Business transfers
We may disclose information in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, subject to appropriate confidentiality protections.
We do not sell personal information.
For clarity, and as stated above, mobile opt in information will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to operate our website, understand usage, and improve performance and marketing effectiveness. These technologies may include first party cookies and third party cookies.
We use analytics and advertising measurement tools, which may include Google Analytics, Meta (Facebook), and LinkedIn, to help us understand how visitors use our site, measure the effectiveness of marketing, and improve content and user experience. These providers may set and access cookies or similar technologies on your device and may collect information about your activity across time and websites, subject to their own privacy practices.
You can manage cookie preferences through any cookie banner or preference tool we provide, and you can also control cookies through your browser settings. If you disable cookies, some website features may not function properly.
6. Data Security
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. No transmission or storage system can be guaranteed to be 100% secure.
If we become aware of a security incident that triggers a legal notification obligation, we will provide notices as required by applicable law.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods may vary depending on the type of information and the reason it was collected.
8. Your Choices and Rights
Depending on applicable laws and the nature of our relationship with you, you may have rights concerning your personal information, including:
To submit a request, contact us using the information in the Contact Information section. We may need to verify your identity before fulfilling certain requests.
9. Children
Our website and services are not intended for or directed to children under 18, and we do not knowingly collect personal information from children under 18. If you believe a child has provided personal information to us, contact us and we will take appropriate steps to delete the information.
10. Biometric Information
We do not collect biometric identifiers or biometric information through our website or services.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The most current version will be posted on our website with the updated effective date. If we make material changes, we may provide additional notice, such as by posting a prominent notice on our website or by email when appropriate.
12. Contact Information
For privacy related questions or requests, please contact us at legal@simplybesttrading.com.
Simply Best Trading, Inc.
2601 Greenleaf Avenue, Elk Grove Village, Illinois 60007, United States
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